12 FOMO marketing techniques that you can start using right away, together with some hot tips, additional words and phrases and other resources to help you become an instant FOMO marketing expert. Remember, the key ingredients are deadlines and scarcity, exclusivity and an air of mystery, persuasive language and the temptation of getting something for […]
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Soifer/Shutterstock FOMO is one of the few internet acronyms that has wiggled its way into psychology papers, the evening news, and every college counseling office in America. But what does FOMO mean, where’d it come from, and how do you use it? Fear of Missing Out FOMO is simply an acronym for “fear of missing
We live in a world of constant distraction, driven by our Fear Of Missing Out. We can’t bear being separated from our devices, constantly diverting our attention to their vibrations, beeps, and alerts. We spend more time looking at the small screen than we do looking at the world around us. We spend endless time
The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to
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What does today’s model for success look like? How do you know what to focus on? What is your most direct path to growth and reward? Our businesses are always evolving and rotating according to our surroundings, our products and ourselves. The path that you end up choosing and taking with your work will obviously
Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of
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It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on
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rawpixel / Pixabay You’ve probably heard of the saying FOMO before. It’s the fear of missing out on experiences when you see other people doing them. FOMO can happen in your personal life, and it’s a real phenomenon in business as well. It seems like every day there’s a new business fad that’s being touted
Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing
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A new publisher, a new tech platform, or a new marketing channel is being launched daily. People are constantly developing new social networks, content sites, and other ad-supported ventures. One result is some fear of missing out (FOMO) among marketers: Rather than remember and stick to the basics, they jump into shiny-new marketing and advertising
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