FOMO

12 FOMO Marketing Techniques to Boost Your Email Conversions

12 FOMO Marketing Techniques to Boost Your Email Conversions

12 FOMO marketing techniques that you can start using right away, together with some hot tips, additional words and phrases and other resources to help you become an instant FOMO marketing expert. Remember, the key ingredients are deadlines and scarcity, exclusivity and an air of mystery, persuasive language and the temptation of getting something for …

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How to Create Incredible Event Videos That Keep the FOMO Alive

The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to …

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Fantasy and FOMO: Why Marketers Need to Question AI

Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of …

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