Food

5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO

You’ll hear a lot about influencer marketing as the CEO of your company. You’ll find that most online media articles and discussion about the topic are from influencer marketers and agencies, particularly when it comes to ROI and results. It can be easy to question if there’s a vested interest when influencer marketing service providers […]

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Walmart Is Beating Amazon’s Food Delivery in 1 Important Area

SEO BLOG, Wire / Good To SEO

Amazon announced plans to take over Whole Foods in a move many speculate is intended to boost the company’s food delivery business, but there may be a problem: High prices. Comparing a basket of about 45 items across multiple grocery chains, a recent study by the research firm Gordon Haskett found that prices for Amazon’s

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Trump Sugar Deal with Mexico Could Drive Up Costs for U.S. Food Companies, Restaurants

Retail Trends, SEO BLOG / Good To SEO

Pennsylvania Republican Sen. Pat Toomey disagreed Thursday with President Donald Trump over a sugar deal with Mexico, arguing that it would only favor a handful of U.S. sugar producers and refiners. Inside the Sugar Deal with Mexico The deal, announced in early June, is in response to complaints from U.S. sugar producers and refiners that

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Why Amazon’s Acquisition of Whole Foods Marks A New Era in Food & Grocery

Pivot: Reinvention Central, SEO BLOG / Good To SEO

Rumors about Whole Foods being on the acquisition block were circulating among the industry and media. Several company investors were vocal about wanting a sale. Hints that talks were taking place with major legacy retail grocers were abundant. But what nobody anticipated was Amazon making the deal. It’s a business move that won’t just change

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