Fooled

Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About

Millennials have come of age, and now make up a full third of the workforce. While Instagram FOMO might still have you wondering how they lead such posh lives, but don’t be fooled. The reality is, being a millennial is no cakewalk. The fact is, 62 percent of millennials have to live paycheck to paycheck. …

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Don’t Be Fooled by the Latest Email Scam to threaten your business

The Council of Better Business Bureaus (CBBB) is warning of a current really clever email scam. How did the CBBB know about this email scam? The Better Business Bureau (BBB) nearly fell for it. Latest Email Scams This latest scam pretends to be an alert from the project management software your company might be using. …

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Don’t Be Fooled! Role Playing WON’T Improve your Sales Growth – Here’s Why

Role playing is an ancient practice used by sales managers in an attempt to identify how skilled their team was at selling. Unfortunately, it just doesn’t work. The sales manager can not learn how good a sales associate is by having her stand up in front of her peers and pretend. Any sales person will …

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Don’t be fooled, voice is still the future of commerce. Just not yet

12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up! The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal …

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Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 …

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