Foot

What do consumers’ local searches tell us about holiday foot traffic?

What kinds of local businesses do consumers search for directions to over the holiday period? Digital knowledge management platform Yext has conducted a search trends study with a difference. The company tracked and aggregated searches for directions to nearby businesses during the month of December to discover when and how consumers were searching for businesses …

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3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although data reveals that applying to online job postings yields a frustratingly low …

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6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in …

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 trillion in 2021. Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide …

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Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to …

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