Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor

Channel: Martech: Advertising, Content marketing, Marketing Tools, podcasting /

Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and engagement. […]

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