forecasting

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Redefining forecasting

The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the traditional models of supply and demand redundant. So how can retailers and manufacturers ensure they …

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online. …

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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel (display, CTV, DOOH, audio, etc.), ad format and exchange. …

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2019 SEO Software Market Analysis With – Market Share, Research by Top Companies, Topmost Regions, Product type, Application, Forecasting 2021

SEO Software  Market – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the SEO Software  Market report to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and …

2019 SEO Software Market Analysis With – Market Share, Research by Top Companies, Topmost Regions, Product type, Application, Forecasting 2021 Read More »

A primer to forecasting the value of SEO

If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably, …

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90% of Companies Ignoring Lost Sales in Retail Forecasting

One of the greatest benefits of digital technology is it gives businesses of all sizes insights into their operation which were previously available only to large enterprises. The 2018-19 Omni-channel Allocation and Replenishment in Fashion research study from Neogrid highlights what retailers can do with these insights. According to the study, 90% of fashion retailers …

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices, …

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