forecasting

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online. …

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search Read More »

Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel (display, CTV, DOOH, audio, etc.), ad format and exchange. …

Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities Read More »

Google Ads rolling out Budget Planner forecasting tool

Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet. I’ve tried it …

Google Ads rolling out Budget Planner forecasting tool Read More »

2019 SEO Software Market Analysis With – Market Share, Research by Top Companies, Topmost Regions, Product type, Application, Forecasting 2021

SEO Software  Market – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the SEO Software  Market report to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and …

2019 SEO Software Market Analysis With – Market Share, Research by Top Companies, Topmost Regions, Product type, Application, Forecasting 2021 Read More »

A primer to forecasting the value of SEO

If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably, …

A primer to forecasting the value of SEO Read More »

Forecasting Marketing Data At Scale

Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make informed decisions using forecasts for the most common business predicaments? And what if we sweetened the deal by saying you could have the answers to these questions constantly at your beck and call? “We’re setting budgets tomorrow – can you …

Forecasting Marketing Data At Scale Read More »