Forecasting Models & the Forces Behind Them Looking at Organic Traffic SEO influences organic traffic. But considering the integral organic traffic as your baseline for SEO forecasting can be misleading as it includes both brand and non-brand traffic. What Are the Limitations? Blending the two will make your further estimates way off. If you want […]
Why Do SEO Forecasting Models Keep Failing Us? Read More »
Most Ahrefs users will be familiar with our traffic graphs. They show the estimated search traffic for any website or page over time. Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way
How to Use Data Forecasting for SEO [Scripts Included] Read More »
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the traditional models of supply and demand redundant. So how can retailers and manufacturers ensure they
Redefining forecasting Read More »
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as
Forecasting Spend for Paid Social Ad Campaigns Read More »
According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel (display, CTV, DOOH, audio, etc.), ad format and exchange.
Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet. I’ve tried it
Google Ads rolling out Budget Planner forecasting tool Read More »
SEO Software Market – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the SEO Software Market report to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably,
A primer to forecasting the value of SEO Read More »
Written By Annmarie Stockinger & Lindsay Stecklein What if we told you that you can make informed decisions using forecasts for the most common business predicaments? And what if we sweetened the deal by saying you could have the answers to these questions constantly at your beck and call? “We’re setting budgets tomorrow – can you
Forecasting Marketing Data At Scale Read More »
