forecasting

90% of Companies Ignoring Lost Sales in Retail Forecasting

One of the greatest benefits of digital technology is it gives businesses of all sizes insights into their operation which were previously available only to large enterprises. The 2018-19 Omni-channel Allocation and Replenishment in Fashion research study from Neogrid highlights what retailers can do with these insights. According to the study, 90% of fashion retailers […]

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PPC Divination: Forecasting Uncertainty in Excel

ABM, Artificial Intelligence, best place to work, Budget Projections, conversion projections, Data Studio, Excel, excel ppc, excel tips, excel tools, forecasting, great place to work, hanapin vision, How To, lead flow, Monthly Projections, paid search, pay-per-click, Pinterest, PPC, ppc account management, PPC Excel, PPC Excel Tips, ppc excel tools, ppc forecasting, PPC KPIs, ppc management, PPC projections, ppc variables, programming languages, quora, tools / Good To SEO

You’ve heard it before. Whether it’s a new idea you’re gearing up to pitch, or a request handed down to you from upper management. “Show me numbers!” Thus, you have carefully examined and prepared data that show exactly what has happened in your accounts to-date, what’s worked and what hasn’t, and you are equipped to

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

A-Post to Search Engine Land, Channel: Video, Google, Google: AdWords, Google: YouTube, Marketing Tools, SEO BLOG, video / Good To SEO

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices,

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