Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts. The challenge for Hulu is how to capitalize on consumers who are binge-watching shows without raising their annoyance level […]
Twitter's new camera tool has been translated into a new, more immersive format of tweet when viewed on the web. Source link
Twitter's New Camera Format Adds New Presentation Style on the Web Version Read More »
Instagram's testing a new Stories Camera format which would make it easier to choose from the various camera options. Source link
Instagram's Testing a New Format for Stories Options Read More »
Microsoft Bing, Samsung and Starcom have been running a test of a 3D ad format created to support the release of the Samsung Galaxy S10 handset that works exclusively with Bing search. The 3D advertisements are the first in the industry to run on desktop and mobile through the Bing Ads platform, a Bing spokesperson confirmed. The
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords. There are three types of keywords included in this experiment: The ad will show at the top of search results
Google Ads Introduces Special Black Friday Ad Format Read More »
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Pinterest is rolling out a new carousel ad format – just in time for your holiday campaigns. Source link
Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities Read More »
Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a web site without having to click to the site. Instead of showing normal Sitelinks, which are in the screen shot above on the left, you are presented with more detail Sitelinks, which are
New format for Google Sitelinks shows more site content in search results Read More »
Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods. About 80% of today’s co-op advertising dollars are spent offline. However, most retailers spend the vast majority
Why digital co-op advertising will grow faster than any other ad format Read More »
One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of
How to choose the best content format for link building Read More »
