formats

Video advertising trends 2020 stats

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to …

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Micro-Influencer Trends: Platforms, Formats, and Compensation

Micro-Influencer Trends: Platforms, Formats, and Compensation

Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. The report was based on data from a survey conducted in September 2019 among 2,667 micro-influencers (social media influencers with fewer than 10,000 followers) in Europe, North America, and South America. Some 76% of respondents say Instagram …

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Social media 2020: The top features, formats and trends to get familiar with this year

Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments. Facebook and Snapchat launched new …

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Study: Which digital ad formats are most effective?

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement.  Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram …

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Google DV360 testing 3D and YouTube live stream display ad formats

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates 3D assets, using the 3D/Swirl component in Google Web Designer. With a new editor coming to Google’s 3D platform Poly, marketers can edit and build 3D assets for these display ads. Users can …

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