Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.). But […]
Get Your Readers to Stay Longer With These 4 Formats Read More »
Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? Thanks to search engines – whether you like it or not – your content is evergreen. But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years
9 Evergreen Content Formats for Long-Term Success [Examples] Read More »
Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique with marketers. This research, looks at content popularity from a different angle, the popularity of
Which content marketing formats support B2B buyers? Read More »
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data – Search Engine Land Thanks to Our Sponsor Source link
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States. Three-quarters (74%) of American
Print vs. Digital Book Formats: Reader Preferences and Habits Read More »
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch. The report was based on data from a survey conducted in 2018 among 1,030 consumers age 18 and older in the United States. Some 58% of respondents say they most prefer to see television
The Ad Formats and Categories Consumers Like Most Read More »
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular
How Facebook’s video ads’ watch time compares across formats Read More »
When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
How can you make sure your marketing stands out in the age of content shock? How can you provide more value to your audience, and get them to pay attention to your messaging, in an over-saturated market? One of the best ways to drive better results from your content marketing strategy is to diversify the
No Marketing Strategy Is Complete Without These 4 Content Formats Read More »
