formats

The 3 Best Performing Blog Post Formats For B2B Marketers

It is an inconvenient truth for marketers that we are living in an age of distraction. Researchers and commentators regularly bemoan the fact that people have lost the capacity to concentrate due to the distracting technology available. In 2015, a survey of Canadian media consumption by Microsoft concluded that the widespread usage of smartphones has led to the deterioration […]

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Podcast Advertising Revenue (Spending) and Formats

SEO BLOG / Good To SEO

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all

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Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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