Fostering

Watch Out for These 7 Traits to Avoid Fostering Toxic Workplaces

In the last year, I’ve been seeing a lot of articles around toxic workplaces. Guidance on how to know if your workplace is toxic, how you can spot a toxic colleague, or strategies for coping. At effectUX we are lucky to work with data models that enable us to measure across workplace culture, leadership, employee …

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Social Strategy for Alcohol Beverage Brands

Fostering a Social Community in a Regulated Industry

Content has become a key component of most consumer brands’ marketing plans, setting in motion a fierce competition for eyeballs on branded stories. Brands in the spirits industry have an even bigger challenge to be seen in social, as they juggle industry rules and regulations governing where, how, and to whom they can distribute branded …

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