Fostering

Tips for Fostering Collaboration Between Marketing & Sales: It Starts at the Top

Tips for Fostering Collaboration Between Marketing & Sales: It Starts at the Top

Sales and marketing have traditionally operated as two separate entities. While sales involves a direct process that requires one-to-one interaction with customers, marketing drives leads through brand or product awareness with potential customers as a group. They have also historically had different processes and different software — customer relationship managers (CRMs) versus marketing automation platforms …

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Fostering relationships is key to managing a martech stack

Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different roles and found there are allies and frenemies (and hopefully not foes) for marketers in every case. Through kindness and persuasion, some reluctant colleagues can …

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Watch Out for These 7 Traits to Avoid Fostering Toxic Workplaces

In the last year, I’ve been seeing a lot of articles around toxic workplaces. Guidance on how to know if your workplace is toxic, how you can spot a toxic colleague, or strategies for coping. At effectUX we are lucky to work with data models that enable us to measure across workplace culture, leadership, employee …

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