People make it sound like outsourcing SEO is the dream. You spend your days sipping cocktails on the beach while others do the hard work for you. But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully […]
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While there are plenty of tutorials on the Internet about sending emails, there is very little on how to configure an application to receive them and process them. This is a task that can be incredibly difficult if you are trying to set everything up by yourself, but it is as easy as receiving a
How to Receive Emails with the Flask Framework for Python | SendGrid Read More »
It’s no secret that shoppers love retail loyalty programs. Our data shows that nearly three-quarters of US online adults belong to at least one. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. For instance, Ulta’s loyalty members account for more than 95% of total revenue, Nordy Club
Revamp Your Retail Loyalty Program With Forrester’s New Framework Read More »
Have you ever had someone (playfully or maliciously) take your phone and text someone pretending to be you? It doesn’t feel very good, does it? Even after you clarify the truth with the recipient, they’ll likely be wary of all your texts in the future. And you’ll probably be a lot more careful who you
Sender Policy Framework (SPF): A Layer of Protection in Email Infrastructure Read More »
A consistent complaint I hear from SEO professionals, both veterans and those new to the industry, is that link building is hard. Yes. Link building is hard. Link building is hard, but it’s not impossible. Link building seems difficult because, on the surface, it’s hard to know exactly where to start. It’s About People, Not
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NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO
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NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies
IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business Read More »
After having strongly criticized CCPA, The IAB has released a CCPA Compliance Framework for publishers and martech companies. The document, similar to the trade group’s GDPR compliance framework, has received input from multiple stakeholders, lawyers and other experts. It’s “intended to be used by those publishers who ‘sell’ personal information and those technology companies that
NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies
