Framework

A framework for SEO success with structured data

A framework for SEO success with structured data

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO …

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IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business

NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies …

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IAB releases draft ‘CCPA Compliance Framework’

After having strongly criticized CCPA, The IAB has released a CCPA Compliance Framework for publishers and martech companies. The document, similar to the trade group’s GDPR compliance framework, has received input from multiple stakeholders, lawyers and other experts. It’s “intended to be used by those publishers who ‘sell’ personal information and those technology companies that …

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IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business & Finance

NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies …

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business & Finance Read More »

Lean not mean: A user-first framework for surveillance marketing

Duane Schulz speaking during his “Don’t Be Evil: A Framework for Lean Surveillance Marketing” at MarTech East in Boston on Sept. 18. Data collection is rising in the consumer consciousness. With privacy regulations coming into effect around the globe, and stories of data breaches and fines continually hitting the headlines, themes such as informed consent, …

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A 4-Step Enterprise SEO Framework: From Crawling to Conversions

Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic and revenue for the business. SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity. Enterprise website …

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