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Influencers discover that launching their own brands is fraught with risk – Econsultancy

A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge. A number of influencers, including Kylie Jenner and Huda Kattan, have even parlayed their popularity into billion-dollar businesses. But launching, growing and maintaining …

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