Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world

We all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving. In his new book “Digital Marketing In An AI World,” Frederick Vallaeys, former Googler and co-founder of campaign optimization platform Optmyzr, discusses why understanding the fundamentals of PPC matter more now …

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