Frequency

TV Reach & Frequency: Driving Global Campaign Measurement

TV Reach & Frequency: Driving Global Campaign Measurement

Reach and frequency analysis has always been a crucial part of campaign planning and media buying. But when it comes to international TV campaigns, measurement solutions have so far fallen short in offering a truly global, up-to-date and harmonized view of how they’re doing, and what the opportunity is. Common techniques include surveys on viewing …

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Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said Tuesday that it plans to bring it to Google Ads in the future. The feature uses machine learning to analyze traffic patterns when third-party cookies are available …

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Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and …

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Increasing Your Invoicing Frequency: 4 Reasons it Should Benefit Your Business

Invoicing once monthly is the invoicing method I used early on in my career. Sending one invoice per month had absolutely disastrous results. I was waiting for weeks to get paid in one lump sum by clients. I had to be meticulous with business expenses and personal expenses to make sure I didn’t run out …

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Digital Marketing Content Publishing: Frequency, Improvement

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of online publishing tends to vary significantly based on company size. The report was based on data from a survey of 501 digital marketers in the United States who work for companies …

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Amazon Customer Buying Behavior: Frequency, Device & Content Preferences

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents; non-Prime members comprised 35% of respondents. Some 56% of non-Prime …

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Facebook’s Now Listing Page Posting Frequency in Search Results

Here’s a quick one – Facebook has started sharing how many posts a day each Page publishes within their on-platform search results. Spotted by digital media advisor Greg Baroth, the option’s likely designed to give regular users some idea of what to expect from each Page – but it could also help provide additional context …

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