Chart of the week: Only 2% of marketers have integrated all processes throughout their marketing funnel. Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion […]
Lack of integration resulting in marketing funnel friction Read More »
At a roundtable hosted by Marketing Week and Econsultancy in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences. Friction is the enemy of modern retail – and indeed of the consumer. Friction is anything
How brands can remove friction from the customer journey – Econsultancy Read More »
Marketing Podcast with Roger DooleyPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000
How Reducing Friction Increases Revenue [Podcast] Read More »
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on
Transcript of How Recuding Friction Increases Revenue Read More »
There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects
How to Avoid Friction Points for Your Customers Read More »
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process. Source link
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them Read More »
The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple.
Why eCommerce Friction is (Sometimes) a Good Thing Read More »
