For a minute there, at the start of the global lockdown, it seemed to be an open question: Would we all be able to get everything we needed delivered? Three months in, while nobody’s getting two-day deliveries anymore, it does seem as if Amazon alone might be able to provide almost all of us with […]
The Future of Commerce Belongs to the Frictionless Read More »
By Hugo Pereira, VP Growth & Strategy, EVBox Hugo Pereira, VP Growth & Strategy, EVBox The marketing industry has changed in recent times. We only just left the era of interruption marketing and are now fully adopting the power of inbound marketing. The term “inbound marketing” was coined by companies such as HubSpot, which defines
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How different types of technologies can assist in making payments flow frictionless, Colum Lyons, PSD2, Sept 4th 1 min pitch for what you are doing now? ID-Pal enables businesses to verify the identity of their customers in a simple, secure and convenient manner. Using advanced mobile technologies, ID-Pal reduces the cost and risk associated with customer
The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform. Nowadays, social
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Chipotle is moving in a digital direction, with their digital business up 48 percent over last year. The company has introduced a new app, digital lines, digital pickup shelves, and a mobile pickup window in an effort to create a “frictionless experience” for its customers, according to Chipotle CEO Brian Niccol. Brian Niccol, Chipotle Mexican
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When it comes to generating leads, content is king. Content is 62 percent less costly than outbound marketing strategies, and it drives higher engagement. With that type of performance, content’s reign has only begun. But if brands want to take advantage of content marketing trends and leverage their efforts to their fullest extent, they’ll need to look at everything
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