Frisky

The Frisky Was A Popular Site For Women. Now It’s A Marketing Scam Leeching Off The Brand

On first glance, The Frisky appears to be a thriving women’s entertainment and lifestyle website. Founded in 2008 “for women, by women,” the site currently attracts over one million pageviews per month. But beneath the surface, the site is filled with a strange mix of awkwardly-written celebrity clickbait, articles promoting floorcare and acupuncture, and a …

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