Monday 25 November 2019, 9:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Athena Lam will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click […]
The Last Frontier for Lean Methodology: Iterative Questions Read More »
Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Oct. 18, 2019 This week I’m thinking about why we create the content we do. I offer a fresh take on a news
Is TV Advertising the Next Frontier for Content Marketing? Read More »
A new Hubble Space Telescope view of the planet Jupiter, taken June 27. (Reuters) Deanna Paul Reporter covering national and breaking news August 31 at 8:00 AM NASA astronaut Anne McClain was accused last week of what may be the first crime committed in space. Former Air Force intelligence officer Summer Worden filed an identify-theft
The long wave of Artificial Intelligence hits Testing Automation too In the DevOps era, the discussion about the integration between the world of Dev (eloper) and Op (eration) s is often animated. The emphasis is almost always on automating builds, unit tests, releases. But in a context where development cycles become shorter and shorter, where releases are
The new frontier of Automated Tests is Machine Learning – Nonteek Read More »
Written By: Catherine Blake and Michael Sherrod. Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)? Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question! While this version is still in Beta, its
Google Analytics App + Web – The New Frontier In Digital Analytics? Read More »
In the digital era, finding data about consumer behavior is as easy as picking up a stone from the ground. Our first instinct is to build a mountain of the stuff: We want a better view of our customer’s preferences, behaviors, and experiences, so we dedicate ourselves to piling our data troves ever higher. We
Consumer Feelings Are the Next Frontier in Market Research Read More »
One of the many bits of news from Google I/O 2019 was that Google would soon begin displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself is interesting,
Podcasts in SERPs: Is Audio SEO The Next Frontier? Read More »
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our
Screening the screenless: Marketing’s next frontier Read More »
SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s
App Indexing & The New Frontier Of SEO: App Packs & App Store Search Read More »
