“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president and distinguished analyst at Gartner. Ever since the ad industry made “creative” a noun, agencies and creatives have defended its mystique against an onslaught of data-driven […]
Creative Is The Next Frontier For Data-Driven Marketing Read More »
Public relations is changing. In an industry where print used to be king, online media has taken over and created an upheaval in the world of media relations. With this change, the print advertising dollars that outlets have lost must be replaced. And this has shown up in the form of gated content and the
It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles. As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t
Amazon Advertising: How to Conquer This New Frontier Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That
Marketing Smarts Podcast: Mobile Marketing’s New Frontier : Marketing Podcast Read More »
Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get
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LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance, a brand might supply its customer list, and IdentityLink will connect it through the email or another solid identifier to other data about that customer, such as their mobile device ID or an identifying cookie.
LiveRamp’s IdentityLink expands to a new frontier: Television Read More »
Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy, many companies are beginning to share messaging on liners, inserts and more to take full
