FTC

Roger Montti

New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is an Endorsement Disclosure Required? The FTC announcement instructs that payment for an endorsement is not the only circumstance that requires a disclosure. Influencers must disclose …

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FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content

The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples …

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Column: In Facebook settlement, the FTC lets the company and Zuckerberg off the hook

In announcing the record-breaking $5-billion fine against Facebook for its relentless privacy violations, Federal Trade Commission Chairman Joe Simons and his two Republican colleagues on Wednesday pronounced themselves “extremely proud” of the settlement. Despite their crowing about the “landmark penalty and conduct relief” that the FTC extracted from the giant social media company, it’s hard …

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Facebook tops revenue estimates as FTC opens new antitrust probe

Facebook Inc. is still adding users and exceeding analysts’ estimates for advertising sales, showing that the size and power of its social network have so far been unhindered by new regulatory constraints and criticism of its business model. In its second-quarter earnings report, the company also disclosed that the U.S. Federal Trade Commission, which earlier …

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The FTC Has Its Sights on COPPA, and Edtech Providers Should Take Notice

Following September’s unprecedented $170 million settlement with YouTube for COPPA violations, the Federal Trade Commission (FTC) signaled its intent to aggressively pursue actions against websites and online services that violate COPPA. Short for the Children’s Online Privacy Protection Act, the federal law requires certain websites, apps, and other online services to obtain parental consent and …

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