FTC

FTC Charges Online Trampoline Sellers for Phony Reviews

The U.S. Federal Trade Commission (FTC) is sending out another warning to unscrupulous marketers who try to manipulate consumers with fake reviews. FTC Crackdown on Fake Reviews The warning accompanies the charging two brothers the FTC says posted deceptive ads and endorsements of trampolines they were selling online. The brothers have been ordered by the federal agency […]

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]

celebrities, FTC, ftc guidelines, News & Noise, SEO BLOG / Good To SEO

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over

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