Fuels

How dopamine fuels the golden rule of content marketing

Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business succeed – and that starts with dopamine. Dopamine is a neurotransmitter that plays a central role in goal-directed behavior. …

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Chatmeter Fuels MarTech Innovation on Heels of Recent Investments | Business

SAN DIEGO–(BUSINESS WIRE)–Sep 19, 2019– Chatmeter, a leader in local search marketing and review management, today revealed several enhancements to Pulse, its text analysis tool, and Chatmeter Analytics Studio, its custom reporting and data analysis tool. Updated capabilities rooted in Chatmeter-built artificial intelligence (AI) offer 88% accuracy of customer information, a near 20% advantage over …

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How to Build an Internship Program that Fuels Your Talent Pipeline

No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons… Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper. Often …

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