Facebook’s Next Assault on Snapchat – Full-Body AR

Snapchat’s face-altering Lenses have proved extremely popular, not only in terms of usage (Snap says that a third of their 178 million users ‘play’ with Lenses every day), but also in terms of word-of-mouth exposure – people posting pictures of themselves on other platforms, showing them off to friends and gatherings, essentially getting people to …

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