The recent Transformation of Search Summit provided an opportunity to check on some current search marketing trends from the practitioner perspective and review a few predictions from last year’s conference. Conversation topics ranged from improving search results to visual versus voice search to the realities of ad search spend on Amazon rather than on Google. […]
As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion.
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives Read More »
Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time as user behavior has adapted to the internet. And nobody is going to deny that the exact journey to conversion varies from one person to another. But
Why you should embrace a full-funnel strategy for programmatic display Read More »
You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of
What Full-Funnel Social Analytics Actually Means Read More »
