Streaming giant Netflix has added a new option to share the latest show or movie you're watching to your Instagram Story, which may become a popular consideration for more brands. Source link
Netflix Adds New Instagram Stories Sharing Function, a New Marketing Consideration Read More »
Twitter CEO Jack Dorsey has once again raised hopes that an edit tweets function might be possible in the near future. Source link
Twitter CEO Jack Dorsey Addresses Possibility of an Edit Function at Event in India Read More »
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical. This makes the way that organisations approach, handle and integrate customer data increasingly crucial to business success, and particularly marketing success. ‘The Customer Data Imperative’, a new report by Econsultancy produced in partnership with SAP Customer Experience,
Successful companies more likely to say marketing function “owns the customer” [stats] Read More »
Email is one of the oldest digital communications tools, but more and more it is being viewed on mobile devices. At Ignite 2018, Microsoft (NASDAQ: MSFT) announced a new set of features for Outlook which will simplify the deployment on mobile while securing email communications. Outlook Mobile App Updates In addition to email, Outlook for Android
Microsoft Adds More Business Management Function to Its Outlook Mobile Email App Read More »
While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained
Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function Read More »
Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a
The pros and cons of marketing operations as a corporate vs. field function Read More »
Part 1: Where are YOU on the Marketing Operations Maturity Model? It’s no secret traditional marketing is waning as changing customer behaviors and cloud technologies inject a new sense of purpose and business alignment into the discipline. Marketing is driving this change and responsible for operationalizing these strategic shifts. The basic charter of a MO
Optimizing the Marketing Operations (MO) Function Read More »
July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow
IF Function Ads Need To Be In Your Testing Rotation Read More »
