Functions

How to Build a High-Performing Content Marketing Team: 7 Key Functions

There’s more to content marketing than creating content. After all, your work doesn’t end when you hit the publish button. To create a successful content marketing strategy for your business, you have to continue to develop new content, measure the results of your work, and adapt what you’ve done in an ongoing cycle of optimization. …

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Conditional IF functions now available in all Microsoft Advertising accounts

Conditional IF functions now available in all Microsoft Advertising accounts

Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. For example, if a user searching Bing has previously visited your site and is on a retargeting list, …

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Which is Better for Serverless Computing: AWS Lambda or Azure Functions?

Ever since Serverless Computing came into existence, it became hugely popular among enterprises. In serverless computing, the cloud vendor takes care of the operational part, while companies look after the ‘business’ part of their business. As per the studies conducted by Right Scale’s 2018 State of the Cloud, serverless computing is the fastest growing extended …

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Designing & Building a Network Functions Virtualisation Infrastructure (NFVi) Orchestration Layer using Cloudify

There were many stated requirements for the NFVi platform, but two requirements would determine the success or failure of the design: Scalability and Performance. These two key design requirements for building a large scale and geo-distributed NFV systems would be critical to the design. Aptira’s analysis of the customer requirements zeroed in on one key …

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Understanding In-Housing: Bringing Marketing Functions Home – Email Marketing – SMTP services

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partner with the DMA to look more closely at how and why brands are …

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Using IF functions on Google Ads to improve productivity

Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use …

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Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions

Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business. These operational changes are evident when evaluating the expenses recorded within the Sales and Marketing Department on a property’s operating statement. Technology, online intermediaries, social …

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