Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use […]
Using IF functions on Google Ads to improve productivity Read More »
Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business. These operational changes are evident when evaluating the expenses recorded within the Sales and Marketing Department on a propertys operating statement. Technology, online intermediaries, social
Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions Read More »
The LinkedIn 2018 Emerging Jobs Report says artificial intelligence (AI) is here to stay. However, it also states basic business functions are surging, adding technology can’t replace the power of humans. This LinkedIn report is put together so professionals and businesses in the US can take a peek at the jobs and skills which are
Basic Business Functions Surging in LinkedIn 2018 Emerging Jobs Report Read More »
If you are a hard-core Excel only user this article is not for you. While Excel is powerful especially combined with Power BI, sometimes Google Sheets is the answer. In an industry such as digital marketing where everything we do is online, highly collaborative, and shared with outside clients Google Sheets has its benefits. We
In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad copy. I now want to show you another favorite ad customizer I think is underutilized. I am talking about IF functions. IF functions are another way pay-per-click (PPC) marketers can create
How to use IF functions to speak to different audiences Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Last week, Hanapin hosted an Excel Extravaganza, which was a compilation of 3 Excel for PPC webinars in 3 days. On day 3, Lara and I discussed bidding methods with Excel. I specifically discussed bid tables and how to use Lookup functions to automatically pull bid changes from a bid table. We discussed how to
Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better
Google Analytics releasing 4 new functions to offer more user-centric insights Read More »
November 28, 2017 Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial. Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines
6 Google Sheets Functions Useful For PPC Reporting & Analysis Read More »
