Fundamental

4 Fundamental Content Marketing Lessons You Can Learn from a Young YouTube Superstar

I have recently gotten more actively involved in retirement planning and investing for my family’s future. In my research, I recently stumbled upon the YouTube channel of a real estate entrepreneur and investor named Graham Stephan. Graham is a young guy—he’s only 26 years old—but he’s absolutely killing it with his YouTube channel where he

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Several Fundamental Tactics helping E-Commerce Business to Thrive Successfully

Photo by Austin Distel on Unsplash Planning a successful E-Commerce business is like preparing for running a marathon! It is sensible for starting to arrange things beforehand so that you won’t face issues after its completion. There are various aspects which should be taken into account before successfully starting an E-Commerce business. Here we breakdown

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Fundamental SEO Strategies for B2B Organizations

DiggityMarketing / Pixabay The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine 81% of people perform some type of online

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5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)

Storytelling is an art, and when it’s about your brand messaging, it gets a lot more challenging than usual. You need to incorporate every single detail about your brand into your brand’s message. What you do. Around which beliefs your brand strategy revolves. In what tone you describe your products/ services. Who your employees are.

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Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its

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Direct to Consumer is a Fundamental Platform Shift, Says Tim Armstrong

Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a

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There are fundamental problems with relying only on Domain Authority metrics

The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to roll out a major upgrade

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