Fundamentals

Remembering Research Fundamentals in the Age of COVID-19

Remembering Research Fundamentals in the Age of COVID-19

Marketers and agencies are hard at work nimbly adapting their plans and exploring new ways to conduct qualitative and quantitative research in the age of COVID-19. As researchers, it’s essential we keep in mind the fundamentals so we can continue to help our clients build empathy for and understand the people they seek to engage. These fundamentals, important before, are even

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Fundamentals of Ecommerce Marketing for 2020

New technologies and changing consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills. SERP Position Zero SEO is arguably the most important ecommerce marketing fundamental.

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Learn Javascript Fundamentals and More With Google’s Grasshopper

About eighteen months ago Google published a mobile app called Grasshopper. Grasshopper was created as an app for students to use to learn to code on their Android phones or iPhones. Today, Google announced that you can now use Grasshopper in the web browser on your laptop or desktop computer. Whether you use Grasshopper on

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Fundamentals first: Why getting your house in order should come before innovation

The advertising and media industry create amazing work every day for brands. Yet, it’s a little like your friend who goes to Las Vegas a few times a year: You only hear about the wins and celebrations. Our industry has plenty of awards for these great “Vegas nights.” But we often don’t see the struggle

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