Funnel

Seven tips for full funnel SEO in 2020 - Search Engine Watch

Seven tips for full funnel SEO in 2020 – Search Engine Watch

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through …

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How to Create and Optimize Content for the B2B Funnel

How to Create and Optimize Content for the B2B Funnel

Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious marketing resources. First and foremost, you’ll need to know whom you’re targeting: Who are your B2B buyer personas? …

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The Types of Videos to Use at Each Stage of the Marketing Funnel

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to …

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3 Scalable Content Promotion Strategies to Blast Your Funnel

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? 🤔 Think about this a bit and …

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Graphic depicting the five stages of a social media marketing funnel

How to Build a Social Media Marketing Funnel That Converts

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand …

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Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel …

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