Funnel

3 Scalable Content Promotion Strategies to Blast Your Funnel

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? 🤔 Think about this a bit and […]

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Graphic depicting the five stages of a social media marketing funnel

How to Build a Social Media Marketing Funnel That Converts

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand

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Paid search marketers can find success with top of funnel campaigns

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel

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SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Introduction Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is not just another channel; it will continue to cause the convergence of organic search engine strategies, pay-per-click advertising, channel/distribution management, and revenue management more so than any other new

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The New Customer Journey: Goodbye Funnel, Hello Flywheel

The New Customer Journey: Goodbye Funnel, Hello Flywheel

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty. What is powering this new CX?

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