Fyre

What impact has Fyre Festival had on influencer marketing? – Econsultancy

Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure. The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas. Influencers played a large part …

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