GA

Data Driven Attribution with GA 360: What, Why, How

How do I determine how successful my channels are? Which of my channels are driving the highest value users? How should I optimize my media mix to capture more high value conversions? If you’re asking these questions, you’re already thinking about your attribution model. What is an Attribution Model? An attribution model is a set …

Data Driven Attribution with GA 360: What, Why, How Read More »

Google Analytics 360 Benefits | Benefits of Using GA 360

Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google). Chances are you are considering an enterprise analytics solution because you are experiencing limitations with your current solution or there is particular Google Analytics 360 (GA 360) feature …

Google Analytics 360 Benefits | Benefits of Using GA 360 Read More »