Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method of reaching out to people would be an understatement – which is exactly why every business should be constantly looking at ways to boost their reach. To substantiate this further, […]
Gaining blogging credibility promotes your online success. New or struggling bloggers often do stuff that undermines their credibility, adding months or years to their success curve. Spamming, pitching bloggers before building friendships with them and rarely making appearances via video or photo eat into your blogging cred. Big time. Following these basic tips helps you
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Promoting your company comes naturally; marketing your corporate brand is your job, after all (or at least part of it). But promoting yourself is an entirely different thing: Self-promotion can feel awkward at best and smarmy at worst, but personal
How to Gain Career Recognition Through Personal Branding Read More »
Instagram now has more than 800 million monthly users and sky-high user engagement levels. And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. I know we are at Buffer! Lately, we’ve been sharing, liking, and trying
Alexa was a hit on Super Bowl night. Siri’s a household name. And everyone from the usual suspects — Google, Microsoft and Samsung — to unknown upstarts (Mycroft, anyone?) is trying to dip at least one finger into an increasingly tempting pie. Voice assistants are no longer “the next big thing” or “the wave of
10 Natural Language SEO Tips To Help You Gain An Edge (With Examples) Read More »
Most B2B-focused sales people have been taught that it’s more effective to promote the projected “benefits” of their solution than to subject their prospects to a tediously detailed presentation of the features of their product or service. There’s a natural tendency to want to emphasise the upside – to seek to persuade the prospect of
Are Your Sales People Leading With Gain or Pain? Read More »
While it’s easy to view customers as just another business account, you must remember they’re people with very real thoughts and emotions. Keeping this in mind, let 2018 be the year that you show better appreciation for your loyal clients. The Significance of Customer Appreciation For all of the time and energy businesses pour into
A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape
How to Show Off Your USP (Unique Selling Point) and Gain Conversions Read More »
Usefulness Content Freshness Do you want more Instagram followers or do you want to be “known”? If you are ready to make that transition into being “known”, then Mark Schaefer’s “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age” will provide
Get Known for Your Influence and Gain a Competitive Advantage Read More »
Solving the problem of capturing and analyzing “dark data” is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes. What is dark data? It’s the unstructured data that’s all over social networks, and it’s full of valuable insights you can put to work to
