We increasingly are talking to our phones in public. That’s the top-line finding of a new study from Stone Temple Consulting (now a part of Perficient Digital). In its third year, the survey polled 1,719 U.S. adults on “how they use voice, when they use voice, and why.” In nearly every environment people are using […]
Voice gaining on mobile browser as top choice for smartphone-based search Read More »
As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with all
The Top 13 SEO Trends Gaining Popularity In 2019 Read More »
Top 5 Digital Marketing Courses for Gaining a Competitive Advantage Career opportunities in digital marketing are on the rise. One industry report claims that 44% – in other words, nearly half – of businesses plan on bringing in more marketing talent, with the main focus being digital marketing. The reality is that knowing how to
Top 5 Digital Marketing Courses for Gaining a Competitive Advantage Read More »
The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and only possible when you truly and deeply understand the competition. Which brings us to one
Market Research 101 – Gaining insights from a Competitor Analysis Read More »
Do you cringe when someone says, “button color?” Do you automatically shut down when a test is recommended to you that seems like just a minor change? Today I want to encourage you to shift your mindset. What may seem like a “minor” change to you may bring $21,000 more in revenue to your company.
Gaining an Increase in Revenue by Changing 1 Color Read More »
November 22, 2017 As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to
We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. From determining how often to pull metrics to what questions you’re trying to answer with that data, it’s crucial to devote some time to digging into analytics. In this week’s #SproutChat, we
#SproutChat: Gaining Actionable Insights From Analytics Read More »
One-page website designs are cropping up more frequently as time goes on. WordPress, one of the most popular platforms for blogging and website design, has a number of one page WordPress themes that are now available for it. But is a single page WP design right for your website? This post introduces one-page website design,
Why are One Page WordPress Themes Gaining in Popularity? Read More »
