Gains

Snap continues to march forward with solid gains during the second quarter of 2019

Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. That’s just shy of the $390 million it generated in the fourth quarter of last year, which enjoyed the benefis of the holiday season. The upswing continued on the user front as well, with …

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Drive New Customers and Incremental Gains with Amazon DSP

Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you …

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SMX Overtime: Here’s how to make SEO gains through data science

I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The session covered topics including metrics, A/B testing, SEO vs. SEM cannibalization testing and machine learning for content quality. Here are a few questions from session …

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Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of …

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to …

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Boostability gains agent insight with new contact center platform

Contact centers can offer organizations a wealth of data on agent performance and customer experience. But what if your contact center platform doesn’t track the information you need to keep agents productive and customers happy? This was the reality for search engine optimization service provider Boostability. Boostability, based in Lehi, Utah, provides SEO services to …

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