I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The session covered topics including metrics, A/B testing, SEO vs. SEM cannibalization testing and machine learning for content quality. Here are a few questions from session […]
SMX Overtime: Here’s how to make SEO gains through data science Read More »
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to
Contact centers can offer organizations a wealth of data on agent performance and customer experience. But what if your contact center platform doesn’t track the information you need to keep agents productive and customers happy? This was the reality for search engine optimization service provider Boostability. Boostability, based in Lehi, Utah, provides SEO services to
Boostability gains agent insight with new contact center platform Read More »
RAPID CITY, S.D. (KOTA TV) – For some time, Craig Mount, a digital marketer and search engine optimization strategist, hoped to become a part of the world’s most well-known technology company, Google. “I had been trying for about three years. I was just in utter disbelief. I mean what would you do if you got
Rapid City CEO gains title of Google Product Expert Read More »
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail. But despite the possibility that voice could soon be near-ubiquitous, many questions remain
Despite holiday gains, the future of voice is uncertain – Econsultancy Read More »
Right before heading into Christmas and the New Year holidays, it’s a great time to look back at the record-breaking holiday shopping season that’s just coming to a close. In this day of instant data, some early numbers show just how great the season has been so far and just how much it’s changing. According
Shopify Merchants See Big Gains, Upwork and Microsoft Target Freelancers Read More »
ST. PETERSBURG, Fla. (PRWEB) December 16, 2018 The HOTH, a white label SEO and online marketing agency, has been named the 561st fastest growing company in the United States on the Inc. 5000 2018 list. Since its inception in 2010, The HOTH has serviced thousands of businesses around the world. The company was recognized
The HOTH Gains Recognition as one of the United States Fastest Growing Companies Read More »
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers & more Read More »
