Gamechanger

Why Hub Pages Can Be A Game-Changer for Your Business

I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic. No matter what kind of business you run, there …

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Amazon’s new digital sampling offering could be a game-changer – Econsultancy

With limited fanfare, Amazon has built a multi-billion dollar advertising business that some observers believe could not grow at the expense of digital advertising’s so-called duopolists, Google and Facebook, but one day even threaten their dominance. Increasingly, Amazon’s ability to entice brands into sending it their ad dollars is being bolstered by the company’s unique …

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The Growing Risks to Brand Reputation Could become a Game-Changer

Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, …

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Machine Learning Can Be A Game-Changer For Brands On Social Media

Machine Learning Can Be A Game-Changer For Brands On Social Media There are not many new technologies that are truly game-changers. Machine learning is one of those technologies. In a nutshell, machine learning is a form of artificial intelligence in which computers learn to recognize patterns over time and are then able to make complex …

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Why Live Videos On Social Media Are A Game-Changer for Marketers

Video marketing is an interactive way to deliver your brand’s message and grab the attention of consumers. It can help in increasing engagement on social media. Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend 3x more time watching …

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