Gamification

Gucci’s gamification chief on strategy, Dungeons & Dragons and digital transformation – Econsultancy

Anders Lange has worked in digital transformation at luxury brand Gucci for close to ten years, beginning in 2010 as Senior Omnichannel Manager. He currently holds the slightly unusual title of Head of Strategic Gamification at Gucci, and also consults on digital transformation for major brands like Warner Bros and Google. He is due to …

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Time To Look At Gamification Like Minecraft and Angry Birds To Increase Sales

What would you rather do: work, or play Minecraft, Angry Birds, or Madden NFL 19? Duh. Play video games. And that is why so many companies are turning to gamification to increase sales. Many business development tasks are drudgery. Cold-calling is not fun. Knocking on doors is unsettling. Sending personalized emails is repetitive. “Now imagine …

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Use Gamification to Retain Employees and Engage Customers (INFOGRAPHIC)

Engaged employees stay longer with your business before moving on. Gamification is one way to keep your workforce engaged not only to encourage them to stay longer, but also to make them more productive. A new infographic by the UK’s Market Inspector, titled “Gamification: How to Level up Your Business” points out why gamification is …

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Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look …

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What Is Gamification and How It Can Save Your Company

Much like every company out there, yours too has different and often difficult obstacles to overcome and surpass. There can be a variety of obstacles companies face – from increasing sales, to enhancing brand awareness, marketing products and services, and even engaging employees. These ongoing challenges have kept companies and their management team on their …

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How to Use Gamification in Experiential Marketing Campaigns

Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) some sort of incentive or reward from nearly every brand interaction. But that’s not because consumers are greedy. The competitive landscape of our digitally driven age has trained …

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