Gamification

Gamification, loyalty schemes, and an 'earned data' strategy interview : marketing

Gamification, loyalty schemes, and an ‘earned data’ strategy interview : marketing

I recently interviewed Will Stuart-Jones from 3Radical about gamification, loyalty schemes, and personalisation. Personally I felt that gamification was just a bit of a buzz word 6-7 years ago, and never really met its potential. However, when you consider the real potential of gamification and an ‘earned data’ strategy, you can really see how it’d …

Gamification, loyalty schemes, and an ‘earned data’ strategy interview : marketing Read More »

Soapbox: Gamification has promise and pitfalls

Soapbox: Gamification has promise and pitfalls – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Soapbox: Does gamification have a place in your organization?

It’s an understatement to say that gaming has become a juggernaut in the realm of entertainment. So much so that in 2018, global gaming revenue was $134 billion, dwarfing the combined worldwide revenue from movie box office ($41 billion), video streaming ($36.6 billion) and music ($19 billion).  So why has gaming become the number one …

Soapbox: Does gamification have a place in your organization? Read More »

Gucci’s gamification chief on strategy, Dungeons & Dragons and digital transformation – Econsultancy

Anders Lange has worked in digital transformation at luxury brand Gucci for close to ten years, beginning in 2010 as Senior Omnichannel Manager. He currently holds the slightly unusual title of Head of Strategic Gamification at Gucci, and also consults on digital transformation for major brands like Warner Bros and Google. He is due to …

Gucci’s gamification chief on strategy, Dungeons & Dragons and digital transformation – Econsultancy Read More »

Time To Look At Gamification Like Minecraft and Angry Birds To Increase Sales

What would you rather do: work, or play Minecraft, Angry Birds, or Madden NFL 19? Duh. Play video games. And that is why so many companies are turning to gamification to increase sales. Many business development tasks are drudgery. Cold-calling is not fun. Knocking on doors is unsettling. Sending personalized emails is repetitive. “Now imagine …

Time To Look At Gamification Like Minecraft and Angry Birds To Increase Sales Read More »

Use Gamification to Retain Employees and Engage Customers (INFOGRAPHIC)

Engaged employees stay longer with your business before moving on. Gamification is one way to keep your workforce engaged not only to encourage them to stay longer, but also to make them more productive. A new infographic by the UK’s Market Inspector, titled “Gamification: How to Level up Your Business” points out why gamification is …

Use Gamification to Retain Employees and Engage Customers (INFOGRAPHIC) Read More »

Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look …

Gamification: here comes a new challenger Read More »

What Is Gamification and How It Can Save Your Company

Much like every company out there, yours too has different and often difficult obstacles to overcome and surpass. There can be a variety of obstacles companies face – from increasing sales, to enhancing brand awareness, marketing products and services, and even engaging employees. These ongoing challenges have kept companies and their management team on their …

What Is Gamification and How It Can Save Your Company Read More »

7 Ways to Unleash the Power of Gamification in Your Marketing

Games have been a part of human life ever since the beginning of recorded culture. They have been used as tools for entertainment, relationship building, training, and even survival. The strengths of the games medium has forged the development of gamification as a marketing strategy, too. What started out as hype by a handful of …

7 Ways to Unleash the Power of Gamification in Your Marketing Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com