Gap

Is Your Small Business Protected If You Die? How to Mind the Insurance Gap

Business Planning, Insurance & Risk Management, New York Life, SEO BLOG, Small Business Insurance, steve strauss /

Is your business unprotected? “Of course not,” you probably say. But how sure are you? Almost 40% of small companies would likely go out of business if the business owner unexpectedly died, according to a new report, the New York Life Small Business Insurance Gap. The survey also reveals the average insurance “gap”—the shortfall between […]

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Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Content Creation, Content Strategy, Operations, SEO BLOG, Teams and Process /

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these

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How Autopilot Filled a Marketing Automation Gap (And Went from 0 to 2,500+ Customers in 24 Months)

Marketing, SEO BLOG /

I’ve been involved in plenty of tech startups, as both a founder and investor. And if there’s one thing I’ve learned, it’s that the media’s trope of startups that launch in garages and sell out for millions barely comes close to the reality of forming a new company. Simply put, real entrepreneurship isn’t what movies

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How to bridge the gap between brand and direct response marketing

A-From MTT, Analytics & Marketing Column, Martech Column, SEO BLOG /

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand is top of funnel, and DR is bottom of funnel. The two categories are different sides of the same coin, with the same end

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Talent Gap Puts Small Private Practice Doctors Offices in Tough Hiring Position

Chart of the Week, Employment, SEO BLOG /

One thing threatening the future of health care at the local level is a private practice’s ability to attract top talent. Small Business Healthcare Recruiting Trends Without nurses and the staff needed to run a small doctor’s office, it’s more likely that the healthcare landscape will continue to shift to larger companies. The one “positive”

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How brands can close the gap between themselves and consumers

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for. To better understand this widening disconnect, we first need

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inconvenience to opportunity cover image

How to Tackle the Customer Engagement Gap

branding, SEO BLOG /

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies

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