I experienced my first MRI this week. It’s a medical procedure for capturing an accurate picture of what the doctor is looking for inside of your body using magnetic resonance imaging. It’s hell for people like me that are afraid of enclosed spaces. You have to lie motionless while you are inserted via a mechanical […]
Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured
Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too. While it’s not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a
http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/09/Ep76FinalAuphonic.mp3 Episode 76 of Landscape Digital Show reveals how to sell more products by finding and closing gaps in your marketing systems. When you approach marketing as a system everything gets easier because it gives you a basis for evaluating possibilities, such as what to leave in and what to leave out. Choices have to
How to Close the Gaps and Sell More Products [Podcast] Read More »
In the lucrative tech industry, some have shrugged off the gender pay gap as a result of what economists call “occupational sorting,” which refers to men and women systematically sorting themselves into different kinds of geographic areas in tech and in different roles within the industry. But a study conducted by employment site Glassdoor suggests
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of
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