CHICAGO–(BUSINESS WIRE)–Mar 21, 2019–Global digital agency, Isobar, part of Dentsu Aegis Network, announced today that research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the fifth consecutive time. The report evaluated 20 digital marketing agencies. This press release features multimedia. View the full release […]
CHICAGO–(BUSINESS WIRE)–Mar 21, 2019–Global digital agency, Isobar, part of Dentsu Aegis Network, announced today that research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the fifth consecutive time. The report evaluated 20 digital marketing agencies. This press release features multimedia. View the full release
Isobar named a Leader in Gartner 2019 Magic Quadrant for Global Marketing Agencies | Read More »
CHICAGO–(BUSINESS WIRE)–Mar 21, 2019–Global digital agency, Isobar, part of Dentsu Aegis Network, announced today that research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the fifth consecutive time. The report evaluated 20 digital marketing agencies. This press release features multimedia. View the full release
Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks
Gartner: What the post-disruptive marketing landscape will look like Read More »
Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24
Marketers react to Gartner finding: Martech spending now exceeds staff costs Read More »
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. If you aren’t already aware, our focus is to provide solutions for marketing and sales teams that
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018 Read More »
Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to improve our quality of life. Gartner Hype Cycle 2018 – Emerging technologies Newly released, the
Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away Read More »
A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities in mobile-only offerings, plus it notes the flexibility for a marketer who doesn’t
Gartner releases first Magic Quadrant on mobile marketing platforms Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle
