Gartners

Acquia Named a Leader in Gartner’s 2019 Magic Quadrant for Web Content Management

BOSTON–(BUSINESS WIRE)–Aug 1, 2019– Acquia today announced it has been placed by Gartner, Inc. in the Leaders quadrant of the 2019 Magic Quadrant for Web Content Management1 based on its ability to execute and its completeness of vision. According to Gartner, “The WCM industry continues to evolve according to the imperatives of customer experience, digital […]

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Oracle Marketing Cloud Named a Leader in Gartner’s 2019 Multichannel Marketing Hubs Magic Quadrant

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a

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GroupBy Included in Gartner’s Market Guide for Digital Commerce Search

By Business Wire Article Rating: April 2, 2019 09:03 AM EDT     GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced the company’s inclusion in Gartner’s Market Guide for Digital Commerce Search, published on Feb. 25, 2019. The guide analyzes the eCommerce search market to support those looking for products or services

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Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors

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Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How GDPR, privacy, identity and blockchain are shaping the next wave in martech evolution” at our

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Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage

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Oracle Marketing Cloud Named a Leader in Gartner’s Multichannel Marketing Hub Magic Quadrant

We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the ‘Leaders’ is particularly flattering considering how important this emerging category is to our customers, partners and employees.  Below are some highlights. According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and

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