GDPR

With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites and apps. For this function, Janrain, Evidon and others are coming out with user-facing solutions. But brands also need to be concerned about what happens behind the scenes, in their site/app code — […]

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How Marketers can Take Action on GDPR Today

Email Marketing, EU Data Protection, EU/UK, gdpr, General Data Protection Rules, SEO BLOG /

It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organizations could face potential heavy penalties for misuse of consumer data in a bid to give EU citizens better control of their personal information. According to a recent survey from the Direct Marketing Association,

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GDPR Journal: What I’ve Learned Since Becoming A Data Protection Officer – Email Marketing – SMTP services

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I’m Darine Fayed, (Head of Legal @Mailjet, attorney practicing for more than 14 years) and I write from a personal viewpoint of an in-house lawyer who, along with the rest of EU and international companies, is under the pressure of getting our company ready for GDPR before May 2018. New to GDPR and wondering if

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Is your company going to be GDPR compliant?

Digital marketing laws, Implications of the GDPR for marketing in UK and Europe, SEO BLOG /

Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted to be rendered obsolete, the ICO’s upcoming changes to current data protection regulations is the

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The impact of GDPR on marketing technology and cybersecurity

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch!

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Evidon launches ‘first commercial-grade’ GDPR solution

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched a beta version of which it says is “the first practical, commercial-grade solution” to collect user permissions in compliance with GDPR. Called the Universal Consent Platform, it updates the company’s previous Site Notice

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What You Need to Know About the General Data Protection Regulation GDPR 351x200

What You Need to Know About the General Data Protection Regulation (GDPR)

Deliverability, Email Marketing, EU/UK, gdpr, General Data Protection Regulation, SEO BLOG /

A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on

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GDPR – Right Side Of Automation: A Research Report – Email Marketing – SMTP services

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The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will have direct application in all EU members states – and at which time those organisations in non-compliance may face heavy fines. One in four businesses are ‘unprepared’ for new data laws and a third believe their companies will

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