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When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned
How to expand marketing reach in the slow season, part 3: Yahoo Gemini Read More »
While Google and Bing might be your main breadwinners for paid search, don’t count out little-used platform Yahoo Gemini to gain some efficiency. Iterations of Yahoo Gemini have been around since February 2014. Starting as a way to leverage mobile and tablet traffic, Gemini’s main focus in those early days was on native ads. These
Our Client Tried Yahoo Gemini And Saw Impressive Results Read More »
January 29, 2018 Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power
August 4, 2017 Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide
