As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. It’ll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today’s teenagers and those […]
Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience Read More »
As marketers, we’re often consumed with generating leads, and rightfully so. More leads mean more possible customers, and more customers mean more revenue. But with all our focus on lead generation, we forget about something that is just as important, if not, more. It’s called “demand generation.” Are you intrigued? Are you confused? Don’t worry;
Email Marketing Tactics That lead to Demand Gen Success Read More »
Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships
How Gen Z Influencers Can Help You Build a Transparent Brand Read More »
December 10th, 2019 Marketing Erica Perry Eighty-nine percent of B2B marketers look to LinkedIn for their lead generation efforts, many of whom report that the platform helps them generate two times (2x) the number of leads compared to the next highest social channel. Specifically helping drive these responses are LinkedIn’s Lead Gen Forms, which boast
5 Tips to Boost Your LinkedIn Lead Gen Efforts in 2020 Read More »
February 4th, 2020 Marketing Erica Perry By now most marketers can recognize that Gen Z wields tremendous power. As of this year, these individuals account for 40 percent of global consumers and hold more than 44 billion in spending power. Looking ahead to 2030, it’s estimated they’ll comprise 30 percent of the labor force. They’re
Upon first review of our latest Email Benchmark and Engagement Study, I searched for trends in the data where Gen Z skewed drastically from the other age cohorts that were interviewed. Surely the way that Gen Z (referred to as the group of individuals born after 1996) uses email is markedly different than Baby Boomers,
Some 42% of Generation Z and Millennials who follow influencers don’t know those influencers are actually Computer-Generated Imagery (CGI), according to a research by Fullscreen. In today’s world more and more influencers are used by companies to leverage their goods and services. Unwittingly more than half (55%) have even made a purchase based on the
42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer Read More »
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl. The report was based on a study of 956 consumers in the United States conducted via Amazon’s Mechanical Turk survey platform. Participants were shown five search prompts and asked what they
Gen Z Search Behavior vs. Gen X, Boomers, and Millennials Read More »
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me. The report was based on data from a survey of 500 people in the United States who are parents of Generation Alpha kids (children under the age of 12). Some 61% of parents of Generation Alpha
