When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to […]
Killer demand gen strategy, Part 1: Personas and creative development Read More »
Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords‘. With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal
Is voice search a rising trend for Gen Z mobile users? Read More »
You can learn a lot of things by flipping burgers that you aren’t going to learn anywhere else in the world. It’s a great exercise in patience, and you’ll learn the nuts and bolts of food safety that your parents don’t teach you at home. But there’s a growing trend among Gen Zers to skip
The Pitfalls of Being a Gen Z Entrepreneur Read More »
We’re supposed to learn from previous generations. After all, those who don’t learn from history are doomed to repeat it, right? There’s one major lesson that Gen Z has learned from the Millennials and it is changing the face of business forever. Gen Z is learning that they don’t want to be saddled with massive
Why Is Gen Z Skipping School To Start Businesses? [Infographic] Read More »
Something amazing is happening with Gen Z: 61% of Gen Z who are still in high school and 43% of Gen Z who are in college say they would rather be entrepreneurs than employees when they graduate. This is a major shift from recent generations like the Baby Boomers, who were all about landing the
Learn Why Top Gen Zers Are Skipping School to Become Entrepreneurs Read More »
Millennials, famed for their job-hopping and love of avocado toast, are the happiest generation of workers, according to a new survey from recruitment firm Robert Half out this week. The research, carried out by Happiness Works for Robert Half, found that just 8% of 18-to-34 year olds consider themselves to be unhappy at work, less than
Study Finds Millennials Are Happier at Work Than Gen X-ers Read More »
LinkedIn is great for networking, but it can also be an amazing resource for prospecting and lead generation. Let’s look at some facts about its users, courtesy of HubSpot: LinkedIn is patronized by 25% of adult users. 46% of online adults with a college degree are on the platform, and 32% of employed online adults.
How Your Business Can Take Advantage of LinkedIn’s New Lead Gen Forms Read More »
Let’s face it. The thank you page of almost every opt-in offer and lead magnet is nothing more than a placeholder marketers “have to” make. Most of the time, the thank you page will say something generic like.. “Thanks for signing up, your free prize it’s on it’s way.” Well, lucky for you, you’re reading
3 Strategies to Turn Your Thank You Page into a Lead Gen Machine Read More »
Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? Let’s dive in. What Are Linkedin Lead Gen Forms? Lead Gen Forms are a new ad
How To Use LinkedIn Lead Gen Forms Read More »
Are you looking for high-quality subscribers to join your list? (Okay, okay. That’s a silly question. Of course you are!) There are hundreds of tactics out there that’ll help you grow your list. These tactics typically promote adding many subscribers, but very few of them focus on how to add the right subscribers. If you
What Email Marketers Need to Know About LinkedIn Lead Gen Forms Read More »
